In this exclusive interview with 80.lv CEO of Film Victoria Jenni Tosi talks about funding games in Australia and gives advice on presenting your game to investors.
Film Victoria is the state government agency that provides strategic leadership and assistance to the film, television, games and digital media sectors of Victoria. The fund invests in projects and people, and promote Victoria as a world-class production destination nationally and internationally.
The fund works closely with industry and government to position Victoria as a leader in the Australian knowledge and ideas economy through the growth and development of the screen industry.
Some of the games supported by Film Victoria in the last couple of years include: Figaro Pho, Framed, Fight the Dragon, Space Dust Racers, Agent A: A Puzzle in Disguise, Push Me Pull You.
CEO of Film Victoria Jenni Tosi.
We’ve had a chanse to talk with CEO of Film Victoria Jenni Tosi and she told us all about funding of videogames and movies in Australia.
We actually have a number of programs for games.
Assigned Production Investment – Games
This is the major funding stream, focused on prototype and development funding for games projects. We accept applications from any Victorian-based developers, regardless of size or previous experience. Applications attract a $500 AUD fee and if successful, Film Victoria’s investment is assigned to the producer as their equity in the project.
Agent A: A Puzzle in Disguise
The application process requires a complete description of the project, including budget and timeline estimates, statements about IP ownership, market and competitor analysis, and other business details. All applicants are asked to indicate what accessibility measures they are taking into account as well.
Finally, they are encouraged to provide some form of demo or prototype, if possible, to clearly demonstrate the potential for their project. Fund from this program are able to be spent on staffing and associated development costs, including mentoring and expert advice, but not including capital expenditure (other than for development kits for target platforms).
Games – Release
This program provides small grants which are intended to be used to assist in the marketing and release of existing game projects. The funds are commonly used to engage specialist companies, cover licensing costs and legal fees, and to enable business development through negotiation with publishers and others. The application process is straightforward, with no application fee.
Other support
Additionally we have an International Travel program which games practitioners are able to access to undertake travel to international markets or festivals (like GDC) for the purposes of promotion and business development.
We also have a highly successful Games Placement program which provides salary support to companies who wish to invest in upskilling early career games practitioners.
It’s great to see such organizations as Film Victoria supporting game industry in Australia. They are doing an important job for both sides of games industry: developers and gamers. We thank Jenni Tosi for her time and appreciate her involvement in this problem. You’re really making a difference.
All of these programs are competitively assessed by panels made up of industry experts. Applications are of a high standard and funding is competitive. For the development and release funding, we shortlist the most promising applications, the panel then meets with those shortlisted to determine the projects that will be recommended for support, which are then provided to our Board for final approval.
Space Dust Racers © Space Dust Studios, 2015
Successful applicants enter in to a contract with Film Victoria. Each draw down of funds depends on milestone deliverables, which include game builds and project reports (including both status and cost/budget sections). These milestones are negotiable, but the intention is that projects continue to demonstrate that they are on-track before additional funding is provided. This process helps (especially inexperienced) developers to set targets and ensure they stay focused on completion.
The Australian games industry is quite healthy at the moment, despite being half a world away from the major markets. Over 40 Australian developers participated at GDC this year, our strongest showing to date. We enjoy a great reputation in the worldwide developer community, and the sector continues to grow annually.
There are more than 100 development teams in Victoria at the moment, representing more than 47% of the developers in the country.