Marketing campaign for Game of War: Fire Age with TV-ads featuring famous beauty Kate Upton doubled the game’s in-app purchases.

LA Time reports that a massive marketing campaign for Game of War: Fire Age with TV-ads featuring famous beauty Kate Upton proved to be an enormous success. The ads helped to increase the game’s daily revenue to about $1 million.

The sexy series of short videos with Kate Upton was first shown in November last year. The clips were aired 9,000 times and were shown even during Super Bowl. It seems like men got very interested in the game and the girl. Developers from Machine Zone state that the game’s in-game purchases nearly doubled since the beginning of the campaign.

The whole campaign was really expensive. ISpot.tv thinks that Machine Zone spent nearly $80 million to air scantily clad supermodel and her virtual warriors.

Right now Game of War holds the second place on the iOS highest grossing games. Clash of Clans is still the leader. We guess these millions were a worthy investment.

Source: www.latimes.com