Hyper-casual was also the most downloaded genre during the past year.
TikTok for Business's ad network Pangle has collaborated with the research firm Newzoo to release a report on hyper-casual mobile games giving an overview of the Western and Eastern mobile markets centered around the United States, the United Kingdom, Japan, and South Korea.
According to the report, 36 out of the top 100 downloaded mobile games in 2021 were hyper-casual with only 8 of them appearing on the 2020 ranking. The firms also noted that hyper-casual was the most downloaded genre during the past year.
In terms of the markets, the genre was more popular in the West than in the East. Among the top 100 downloaded games, about a half were hyper-casual titles from the US and the UK, while in Japan and South Korea the number of hyper-casual games on the list was about 20.
The firms also noted that from 2020 to 2021 the number of downloads for hyper-casual titles remained relatively stable (in 2020, 35 out of the top 100 downloaded games were hyper-casual). Since 2018, the genre has seen a growth of more than 50%.
The report reads that the top 5 publishers by downloads across iOS and Google Play were Supersonic, Zynga, Azur Games, CrazyLabs, and SayGames.
Pangle and Newzoo also profiled the hyper-casual players in the US, UK, Japan, and South Korea markets. Most often these games are played by men aged 27 to 30 with medium-high income and higher education.
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