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One of the biggest game publishers in the world has acquired Major League Gaming (MLG) – one of the leading companies in the eSports market.
MLG deals with creating and streaming gaming events, organizing professional competitions and running competitive gaming leagues. The new company is going to become a part of Activision Blizzard Media Networks division, led by former ESPN CEO Steve Bornstein and MLG Co-founder Mike Sepso.
Our acquisition of Major League Gaming’s business furthers our plans to create the ESPN of esports. MLG’s ability to create premium content and its proven broadcast technology platform – including its live streaming capabilities – strengthens our strategic position in competitive gaming. MLG has an incredibly strong and seasoned team and a thriving community. Together, we will create new ways to celebrate players and their unique skills, dedication and commitment to gaming. We are excited to add Sundance and the entire MLG esports team to our competitive gaming initiatives.
Bobby Kotick, CEO of Activision Blizzard
Our mission for over 12 years has been to promote and expand the growth of competitive gaming worldwide, and today the industry is at a key inflection point as its popularity soars and rivals that of many traditional professional sports. This acquisition and Activision Blizzard’s commitment to competitive gaming will expand the opportunities for gamers to be recognized and celebrated for their competitive excellence.
Sundance DiGiovanni, Chief Executive Officer and MLG Co-founder
MLG will continue to work with MLG.tv, MLG Pro Circuit and GameBattles. There will be continuous support of all the partners and publishers from all over the world. If you are not entirely familiar with these projects, here’s a little explanation:
- MLG.tv is a premium online broadcast network for professional-level esports.
- MLG Pro Circuit is the esports league in North America.
- GameBattles is the online gaming tournament system, which works across consoles, PC and mobile platforms.
The most recent projections show, that by 2017, esports will have over 300 million viewers. It will become a huge business, which will most definitely start to earn hundreds of millions of dollars. no wonder Activision Blizzard is desperately trying to get more esport companies at its disposal. It would be interesting to see, what Blizzard can do with the help of MLG’s help.