Activision Blizzard generates record $2 billion in sales
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Activision Blizzard generates record $2 billion in sales
10 February, 2017
Activision Blizzard announced it generated $2.01 billion compared to $1.35 billion in the same period last year. One of the largest companies shows a record fourth quarter performance. It is also worth mentioning that the studio earned $6.61 billion this financial year (up 42 percent from 2015).

Our record performance in 2016 further strengthened our position as the world’s leading standalone interactive entertainment company. For the quarter and the year, we delivered our highest revenues, non-GAAP redefined operating margins and earnings per share, well surpassing our own expectations.

Bobby Kotick, chief executive officer of Activision Blizzard

447 million monthly active users were interested in Activision Blizzard’s games last quarter with Call of Duty: Infinite Warfare being a huge part of this success. Blizzard brought a record 41 million monthly active users with 25 million players of Overwatch. World of Warcraft showed a 10 percent increase in monthly active users because of its Legion expansion and Hearthstone presented 20 percent growth in 2016.

The launch of Blizzard’s Overwatch created a major new franchise, while King’s mobile advertising tests are very promising as the basis for meaningful new revenue streams. We accelerated our efforts in esports and consumer products, enabling more ways to celebrate and connect to our communities. Thanks to the strength of our established franchises and the vitality of our new initiatives, we are well positioned for growth in the years ahead.

Bobby Kotick, chief executive officer of Activision Blizzard

Source: VentureBeat

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