Adobe teamed up with Twitter and The New York Times Company to work on the Content Authenticity Initiative, a new industry standard for digital content attribution.
The three companies wish to create a long-term solution to ensure trust and transparency online. “With the proliferation of digital content, people want to know the content they’re seeing is authentic,” noted Dana Rao, executive vice president and general counsel, Adobe. “While this is a formidable challenge, we are thrilled to be championing the adoption of an industry-wide content attribution system, along with The New York Times Company and Twitter."
Adobe is now working on an opt-in system that will let creators and publishers attach attribution data to the content they share. Thus, authors can receive proper attribution and provide consumers with an attribution trail.
“Discerning trusted news on the internet is one of the biggest challenges news consumers face today,” noted Marc Lavallee, Head of Research & Development, The New York Times Company. “Combating misinformation will require the entire ecosystem—creators, publishers, and platforms—to work together. This initiative lays the groundwork for doing that through open standards and protocols.”
Adobe, The New York Times Company and Twitter want to launch the initiative "at a summit along with a larger group of technology and media companies in the coming months."
You can learn more here.