App Promotion Summit’s Plan Revealed
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App Promotion Summit's Plan Revealed
30 June, 2016

App Promotion Summit is returning to London on 7th July 2016 with a mission to unlock growth for mobile apps and games. Industry leaders from companies such as Mallzee, 8fit, Space Ape Games, App Annie, eBay and will be delivering presentations to 300 guests from across the app and game marketing landscape including Ford of Britain, Bookatable, Square Enix, Job Today, HolidayPirates, Süddeutsche Zeitung, Paddy Power Betfair, HERE, FEO Media, TodayTix, PokerStars, Metro, Pixum, Hostelworld and Zurich Insurance.

Now in its fourth year, the event has grown to become the UK’s primary conference for executives to come together and discuss the core issues facing app professionals today, including marketing, user acquisition & retention, media buying and video promotion. The 2016 edition will feature exclusive workshops and masterclasses from Google, Twitter and Facebook, ensuring that delegates are able to perfect their app success strategies with the help of industry leaders.

Taking place at the larger venue of the London Marriott Hotel Grosvenor Square to accommodate growing demand, APS London will once again unite developers, media companies, app studios and brands together with leading mobile ad networks, cross promotion exchanges, software providers and agencies. The event has retained its unique and well-received format of delivering focused content in short bursts and driving interaction between peers in order to maximise value for delegates.

App Promotion Summit has been described as “the best way to improve your app marketing and anticipate trends” (Marie-Laure Gama, Mobile Product Manager, Betclic Everest) and “inspiring and motivating” (Barbara Figl, Marketing Manager, Ulmon).

The app environment is an extremely competitive and progressive space and one that is maturing rapidly. It’s crucial for publishers, brands and online retailers that their apps stand out in the crowded marketplaces, and we make sure that APS London delivers the tools that enable growth and retention.

Andrew Mowbray, Communications Director for App Promotion Summit

Full details on the schedule, speakers, interactive roundtable format and venue can be found here.

Official Press Release

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