Apple is Looking For Visual Effects Start-Ups

Apple became interested in augmented and virtual reality and has already bought iKinema, a company that specializes in software for motion capture, games, and VR. 

It's worth mentioning that Apple acquired iKinema quietly. iKinema didn't give any clear answers to their customers about the current status. Even though it wasn't announced publicly by the tech giant, the registered office of the software company has changed from the town of Godalming in Surrey to New Bridge Street in London at the end of September. Apple's law firm is also located on New Bridge Street, which confirms the deal. 

There's little information about the iKinema company on their website, but they have their own YouTube channel where you can find shortcuts of videogames that use their software. Some of them include using the ability to depict characters moving with human-like fluidity. There's also a compilation of  VR titles footage, where users navigate their virtual environments smoothly and seamlessly.

The interest of Apple in AR and VR is rumored to be connected with attempts at building AR glasses. 

You can learn more about the production of AR glasses by Apple here.

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    Apple is Looking For Visual Effects Start-Ups