Apple Loosens App Store Payment Rules due to a Lawsuit

Developers will be able to inform customers how to pay outside of its App Store.

Apple has agreed to let developers of iPhone apps email their users information regarding cheaper ways to pay for subscriptions and media by circumventing App Store's commission system that charges 30%. The concession was announced late Thursday and it covers emailed notifications. The in-app notifications are still prohibited. It is a part of a preliminary settlement of a nearly 2-year-old lawsuit filed on behalf of iPhone app developers in the U.S.

Under previous Apple rules, developers of iPhone and iPad apps were prohibited to email users with information on how to pay for services outside App Store. The concession now opens one way for app developers to more aggressively encourage their users to pay in other ways.

Apple will also set up a $100 million fund to pay thousands of app developers covered in the lawsuit sums ranging from $250 to $30,000.

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Published 27 August 2021
Theodore McKenzie
Head of Content