First Atari Hotel to begin construction in Phoenix in mid-2020.
Atari announced a deal with GSD Group to acquire the rights to build video game-themed Atari Hotels in the US.
The company wants to build a unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination, offering fully immersive experiences for every age and gaming ability, including the latest in VR and AR (Virtual and Augmented Reality).
The project is being led by Shelly Murphy’s GSD Group and Napoleon Smith III, producer of the Teenage Mutant Ninja Turtles film franchise reboot. True North Studio will develop the first Atari- branded hotel.
“We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together we’ll build a space that will be much more than just a place to stay,” said Fred Chesnais, CEO of Atari. “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”
The first of the locations is said to break ground in 2020 in Phoenix, AZ. Additional hotels will be built in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose. You can learn more here.