Capcom Will Not Raise Prices of Its Games To Improve Its Financial Results

The company said that it approaches prices strategically and forms them in such a way as to maximize sales volume in 5-10 years after games' releases.

Last week, Capcom released its financial results reporting a nearly 50% decline in both net sales and operating income. However, despite this significant drop, the company hopes to achieve its expected full-year earnings and is going to reach better results without raising the retail prices of its games.

During a recent financial call where Capcom discussed its plans for the fiscal year ending March 31, 2023, the company stated that it has "no specific plans" to increase the prices of its games amid a serious downturn in the future. The publisher noted that it approaches prices strategically and forms them in such a way as to sell the maximum number of copies of the game in 5-10 years.

Capcom also shared that its strategic pricing includes various promotions like discount sales and revealed that the summer sale which was held in the first quarter helped the company boost the number of recent games copies sold, so the company plans to continue to participate in such promotions.

"During the first quarter, the summer sale we carried out during June mainly contributed to unit sales volume growth," Capcom said. "We will continue to carry out pricing strategies in the future, while considering the synergetic effects of promotional communications for our brands."

Elsewhere in the conference call, Capcom shared that PC accounted for about 50% of sales for the entire first quarter, but the company believes that this ratio will decrease slightly by the end of the year with the release of "a major new title" in the fourth quarter.

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