Production Renderer Helps Ingenuity Studios Rack Up Over a Billion Views for Taylor Swift and Billie Eilish Videos
Chaos Group released V-Ray for Houdini, a production-proven renderer built for high-end VFX and animation projects. Artists can now assemble their scenes in a procedural environment, using V-Ray for Houdini for even more control. Able to handle the most demanding pipelines, V-Ray for Houdini is production ready thanks to Ingenuity Studios, who have been using it since 2017 to create high-profile pieces for Billie Eilish and The Walking Dead.
“We started using the alpha build about 30 minutes after it was released,” recalls Grant Miller, owner and VFX Supervisor at Ingenuity Studios. “We wanted to move scene assembly into Houdini, so we’d have more control over our instances and a tighter loop on VFX and look dev. If V-Ray for Houdini could take us there, we were all in.”
V-Ray for Houdini’s first test was on Taylor Swift’s “Look What You Made Me Do” video, whose CG snakes helped Swift poke fun at negative press and earn over a billion views. From there, its growth was organic, as new features and boosts continued to win over artists used to working with Maya and Mantra.
“I can’t speak enough to the responsiveness of the Chaos team,” said Miller. “They turned around countless features and bug fixes in no time. Their dedication to making V-Ray for Houdini a first-class integration is a big source of confidence.”
For a full feature list, please visit the V-Ray for Houdini product page.