Dan Ayoub Is Now The Head of Certain Affinity Toronto

The company found a new manager for its Canadian team.

Certain Affinity revealed they hired Dan Ayoub as the head of its Canadian division. Ayoub will act as the vice president and general manager of Certain Affinity's Toronto studio, launched back in 2019.

Previously, he was the general manager of education at Microsoft. He also worked as external studio head at 343 Industries, plus helped Disney, Ubisoft, and Electronic Arts.

"As our main contact at 343 Industries for many years, we have worked with and respected Dan through many collaborations on the Halo franchise," said Max Hoberman, Certain Affinity's CEO. "We've always been impressed with his zeal for gaming and his extraordinary leadership skills."

The company is now developing multiple projects including an unannounced original IP. Previously, the team worked on Halo, Call of Duty, Doom, and Left 4 Dead.

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