If love it, make it free (c) ;)
Trying to steal Vray's thunder.
Activision has announced on Monday in its latest earnings report that Bungie’s Destiny reached 25 million registered users.
This is a 5 million jump from May. Not only that, but players are averaging about 3 hours of game time a day ever since Destiny became the “most watched console game on Twitch.”
For the quarter that ended on September 30, Activision Blizzard’s net revenue was at $1.04 billion which was $.13 billion less from the previous year’s period. However, net revenue from digital channels was at $697 million which was a new all-time high. On top of this the revenue accrued from from digital channels made up 67% of Activision Blizzard’s total revenue, which is a 38% growth from last year. Overall, Activision Blizzard has a profit of $158 million for the quarter compared to $173 million for same period last year.
Activision Publishing CEO Eric Hirshberg said Destiny’s microtransactions and paid expansions are selling quite well, and because of this there will be more of both and at the same time. He also said, “I think they’re already co-existing. We had a full year of expansions to the game that have been very well received and sold quite well. More recently, you’ve seen us introduce smaller, in-game purchases that allow people to customize their experience and express themselves; those have been very well received and have sold well also. I think we’ve already shown that DLC and microtransactions can co-exist and that our community is hungry for more great content.”