EA announces Competitive Division

EA announces Competitive Division

Peter Moore is going to lead Electronic Arts into the esport massacre.

VR and eSports are the biggest niches in entertainment industry, which are going to blow up next year. While a lot of developers and analysts are a big cautious about the VR-business, eSports remain some of the most lucrative markets for a lot of companies, including Electronic Arts. For years EA has been failing to jump into the eSports train, loosing to Blizzard and Valve. This time the company is serious.

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I am excited to announce that Peter Moore is moving into a new role as Executive Vice President and Chief Competition Officer for Electronic Arts, leading our new EA Competitive Gaming Division (CGD). As the latest step in our journey to put our players first, this group will enable global eSports competitions in our biggest franchises including FIFA, Madden NFL, Battlefield and more. The CGD will be built around three core pillars:

• Competition – To create highly-engaging competitive experiences with our games, officially supported by Electronic Arts.
• Community – To celebrate, connect and grow our community of players across all levels of expertise.
• Entertainment – To develop live events and broadcasting that bring the spectacle of competition to millions of people around the world.

The formation of the Competitive Gaming Division is a groundbreaking opportunity for Electronic Arts to celebrate your passion for play and competition. I’m excited to see what Peter and the team will share in the months ahead.

Andrew Wilson, CEO of Electronic Arts

They don’t say it directly, but basically they are throwing Moore, with his Xbox and EA Sports experience, to conquer the esport market. let’s see where this whole project will take EA.

Source: ea.com

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