Gemotech: Marketing Mobile Games in Japan

Back at San-Francisco during the GDC 2015 we were honored to talk to Shinji Saito – business development manager from GMO Tech, a division of GMO Internet, Inc. Group. This is a huge Japanese company that works in user-aquisition business and mobile marketing. We’ve discussed the problems of mobile games marketing in Japan.

About Gemotech

Gemotech does a lot of things. One of the fields we’re working in is marketing for Japan. We have our own app network running on a CPI basis. We can do offers for incent and non-incent for both IOS and Android. In the Japanese market free to play games are very popular. Our main clients are domestic Japanese game producers. We can also do for non-gaming adverts

Pecularities of The Japaneese Market

If you’re an overseas developer, you should think about how to make the retention better. Most of the Japanese players like the log-in campaigns and they can get a reward once every four hours. For the payment side, people like Gacha. Japanese players pay while using kompu gacha” reward system. It’s like a box with rare items inside and non-rare items. You don’t know what you get. It’s completely random.

Payment Methods in Japan

Everybody pays using their carrier account. All the transactions are later added to your monthly bill.

Gemotech Pricing Model

We work on a CPI basis. We charge you per install for the Japanese market. $2,5 US dollars for non-incent and $0,6 US dollars for incent campaigns.

• More information about GMO Tech.