How VR Boosted the $1.5B Expansion of Hard Rock Hotel & Casino

HTC VIVE has shared how its VIVE Pro headsets and the VIVE virtual reality platform helped improve efficiency and reduce costs of the design and development of The Seminole Hard Rock Hotel & Casino expansion.

Virtual Reality technologies are rapidly changing the landscape of various industries and fields due to their ability to create immersive and interactive experiences, and the architecture and hospitality industries are no exception.

HTC VIVE has recently shared a story about how its VIVE Pro headsets and the VIVE virtual reality platform were utilized in the design and development of a $1.5 billion expansion of The Seminole Hard Rock Hotel & Casino in Hollywood, Florida.

A construction firm Suffolk-Yates was selected to oversee the expansion project. With the goal of improving efficiency, reducing costs, and avoiding waste, the firm decided to employ VR technologies as part of its strategy. To bring its vision to life, it partnered with Theia Interactive, a VR creative studio for enterprises. The collaboration aimed to use VR to visualize the construction and design of the hotel rooms within the guitar-shaped tower.

To optimize the use of virtual reality, Suffolk-Yates and Theia utilized NVIDIA Quadro P4000 graphic cards for enhancing textures for more detailed designs and Silverdraft Demon VR workstations equipped with NVIDIA Quadro GV100 GPUs for efficient real-time collaboration and high computing performance.

The VIVE Pro was also used in the project – the room-scale tracking feature of the headset gave the firms the ability to have better physical exploration and interaction within virtual architectural designs.

According to VIVE, the use of VR technologies provided Suffolk-Yates with a more informed decision-making process for furniture, fixtures, and equipment before physical prototypes were created. The utilization of VR also resulted in a reduced number of iterations, potentially saving significant amounts of money, as VIVE claims.

"VR helped us get all the details just right, which is especially important for customer-facing spaces," Suffolk-Yates' Senior VDC Manager  Kyle Goebel shared. "We were able to have rich, dynamic discussions about stone ledges behind the headboards, curtain mechanisms, and even the color of soap in the bathrooms."

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