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London Wednesday 3rd October 2018 – Run An Empire have launched their AR Running Game to the world. Players everywhere begin the race to capture and control their own digital empire.
Run An Empire is a free to play game for Android and iOS where players claim land in the real world by running, jogging or walking. Players are rewarded for their activity with ownership of the areas they visit, which can then be customised with a range of buildings from stone age huts to futuristic space ports. As they run and their empire expands they earn money to advance their city into the modern age. The most competitive players can compete to capture buildings, or collaborate to take on local challenges.
Run An Empire fits into existing exercise routines, whilst giving new runners an incentive to get started. Players can capture territory on their walk to work, their weekly jog or as part of their race training. Getting started is easy – players open the app whilst on the move and it tracks in the background like Fitbit or Strava (runners can even link the app with their Strava account). Once home players can build, maintain and customize their empires.
Augmented Reality Gaming has been on the rise since the release of Pokemon Go, with emerging technology experts Gartner predicting that “transparently immersive experiences” are set to reach their peak in the next 2 years. Along with Zwift, the popular game for cyclists, Run An Empire is one of just a few products focusing on gaming and mixed reality to benefit people looking to enhance their physical activity. Run An Empire has the ambition to get 10 million people running by this time next year.