MAXON Announces Technical Collaboration with NVIDIA
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Doesn't they say the same thing about photography when it was emerging? ;)

Agreed. This is just depressing and is a detriment to society. If this keeps advancing at its current rate, good art will be so trivial to generate that it won't be special anymore. Art will slowly morph into a banal distraction, with creating an original piece being as easy as applying an Instagram filter. The role of the human artist will change from a craftsperson to someone who picks a bunch of parameters, gives it to the AI, and chooses the best output. This type of technology is a threat to the very existence of art as a craft, will completely devalue artwork, and will make the journey of training to become an artist obsolete. I hate these researchers for what they're doing to a field that I love.

I disagree. There will always be demand for real artists. Like any other digital software, this is just a tool with the possibility to help artists create compelling worlds faster and add realism that would otherwise have taken days to make using other methods. As a 3D character artist, I would love to use this to create quick backdrops to place my characters in to enhance final renders.

MAXON Announces Technical Collaboration with NVIDIA
7 September, 2016
News

MAXON, the leading developer of professional 3D modeling, animation, painting and rendering solutions, today announced a comprehensive, multi-year agreement with NVIDIA that gives MAXON access to NVIDIA rendering technology, including its Quasi-Monte Carlo (QMC) sampling patent family, NVIDIA Iray and Material Definition Language.

nvidia-iray-header

Additionally, artists and designers using Cinema 4D can now access Iray for Cinema 4D, a plug-in that provides scalable, intuitive, physically based rendering for the most accurate previews when lighting and designing a scene or adjusting a scene’s geometry and materials. Register for the free trial. In a future version of Cinema 4D, users will have easy access directly within the application to download and purchase the NVIDIA Iray plug-in.

At the upcoming IBC2016 Show in Amsterdam, September 9 -13, NVIDIA Senior Product Manager Steffen Römer will present the capabilities of Iray for C4D at the MAXON booth in Hall 7, K30. Detailed information as well as the live streaming of all presentations is available here.

MAXON has enjoyed a successful and supportive collaboration with our development partner NVIDIA to leverage its GPU-based technology for Cinema 4D users. We look forward to working more closely together to provide 3D solutions for customers across industries and disciplines.

Oliver Meiseberg, Director Product and Partnership Management at MAXON

Artists in the entertainment industry who have beta tested the new NVIDIA Iray for Cinema 4D plug-in are enthusiastic about the integration and interactive GPU rendering capabilities now available to them.

In bringing our Iray for Cinema 4D plugin to market earlier this year, we’ve come to know the C4D user base and are very impressed by their caliber and enthusiasm for taking their projects to the next level. We are now very pleased to be working directly with MAXON to enable new possibilities for these 3D artists.

Philip Miller, senior director of rendering products at NVIDIA

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