Microsoft to buy InMobi
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by kalisz.michal@gmail.com
4 hours ago

Guys! We need "Favorites" tab here on 80.lv

Great work!

by derjyn@gmail.com
6 hours ago

My motivation wasn't to knock Cem, not as a person nor as a developer. As I said, "this is cool, no doubt about that". I was sharing my personal opinion about the price-point for a material that is so expensive (performance-wise), and pointing out the fact that the same look can be achieved for cheaper (both performance and wallet-wise). I personally find it hard to budget 10s of dollars for a single material, a single effect, etc., but that's me. Other people have money pouring out of their ears and can afford to play like that. The internet is getting less friendly as far as opening dialogues like this. People should be able to have opinions and share them, debate them, without being told to hush up and move along. I hope others buy and use this asset- I'd be curious to see how it stacks up to alternatives out there (again, as I said "I love options"). As far as making my own assets and releasing articles here? It's in the works. And if somebody came along and started a dialogue about issues, opinions they had, or whatever- I would be happy to engage them!

Microsoft to buy InMobi
18 January, 2016
News

Marketing Land reports that Microsoft is going to buy mobile ad network/platform InMobi. This is an company from India, which has a vast network, covering almost a billion users per month. It’s another huge acquisition for Microsoft, which seems to be heavily inclined to purchase all the internet services out there.

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Insiders say that Google and Yahoo were also in talks to buy the company. However, they were not able to come to terms. Google wanted to buy InMobi for $2 billion, so we guess Microsoft paid a little bit more (or a lot more).

This acquisition will bring Microsoft a huge part of the mobile advertising market. Microsoft has a fairly low position with Windows Phone and its Bing search engine is also lacking the mass appeal. Facebook, Google and Yahoo are way ahead in terms of mobile ad revenues. So potentially it’s big news for Microsoft’s mobile division.

So far Microsoft doesn’t confirm anything. We’ll have to wait for the official confirmation.

Source: marketingland.com

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