Chris Holden from Groove Jones shows new standards of material work for architectural visualization.
The guys from Groove Jones are taking architectural visualization to new heights. The studio has recently worked with TRI-KES, a company specializing in high-end wallpaper and upholstery, on a VR experience for the HD Expo in Las Vegas. The goal was to create a hotel lobby with elements of Zaha Hadid’s architectural design. One of the Groove Jones’ artists, Chris Holden, created over 200 Material Instances from 20 masters with 80 textures based on real world wallpaper and upholstery samples for this project.
The results are mind-blowing. The project shows how you can use modern material techniques to get photorealistic results in VR. Attendees could change wallpaper and upholstery in real time Vive controllers. What is the production magic behind this project?
Each wallpaper and upholstery had many custom requirements and parameters. Patterns were created with a mix of techniques including; photo-sourcing real samples, hand-painting custom details and procedural generation in UE4’s material editor.
Two tone mask upholstery
Designed and built the environment blockout. The world lighting and detail was created by an external artist, Steve Allen. We worked closely in the process of modeling, materials and lighting meeting strict requirements of the client.
Chris Holden
Check some of the details on the material work below:
Final interior. Walls & Furniture intentionally left blank for user to apply materials in VR.
You can find more details on the project here.