Taylor Swift is the next star of Glu
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Taylor Swift is the next star of Glu
4 February, 2016
News

Glu Mobile, a leading developer and global publisher of mobile entertainment has announced that Taylor Swift is going to be a star of their new mobile title. Taylor Swift is expected to bring along her 227 million social followers.

Bringing with her over 227 million social followers, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family

Niccolo de Masi, Glu Chairman and CEO

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Glu defines celebrities as its permanent marketing assets. Previously, the company was best known for tie-ins with Katy Perry, Kendall and Kylie Jenner, Nicki Minaj, Britney Spears, and Jason Statham.

We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience. Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.

Niccolo de Masi, Glu Chairman and CEO

source: gameindustry.biz

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