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Unity Technologies has presented the 2016 year-in-review data report on global mobile and VR gaming trend. SuperData Research and Unity revealed strong growth momentum across the combined mobile, mobile VR and VR markets.
The report states that engagement for games only continues to grow. For example, Americans play mobile games more often than they watch Netflix, Hulu, or YouTube.
The mobile games market is said to earn $40.6B in 2016 – the equivalent of global box office sales for the year.
The research says that mobile engagement was 19% higher in Q4 2016 than the year before with revenue for mobile games increasing 14% year over year.
Here comes the most exciting part. VR brought $1.8B in its first commercial year, with 6.3 million devices sold. The new trend is coming. We’ll see if developers can monetize it.
Make sure to read the full report here.