The newly formed studio will continue creating VFX for advertising.
Technicolor Creative Studios has announced the incorporation of award-winning VFX studio MPC Advertising into its sister brand The Mill, to create one global studio network. The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.
The Mill's existing studios in London, Berlin, New York, Chicago, Los Angeles, and Bangalore have combined with MPC Advertising’s studios in London, Amsterdam, Paris, Shanghai, New York, and Los Angeles. The expanded studio will focus on three core business offerings within the Advertising & Brand Experience markets: Visual Effects, Creative Production, and Brand Experience.
“Our agency and brand clients have consistently asked us to extend our VFX prowess into new areas of premium craft, from design and direction through to immersive experiences. We will now have the might to do all of this at a global scale and will continue to serve those ambitious agencies and brands looking to leverage our Virtual Production capabilities and innovation in the use of real-time game engines, XR, Spatial Experience, and creating for The Metaverse,” commented Josh Mandel.