The CG Einstein was created as a part of Smart Energy's campaign to encourage consumers to join the energy revolution by switching to eco-friendly smart meters.
The Mill team has created a photorealistic portrait of Albert Einstein as a part of Smart Energy's campaign to encourage consumers to join the energy revolution by switching to eco-friendly smart meters. The team has spent 12 months on this project. The Mill teamed up with DI4D, a facial animation studio, to capture the actor John Guerrasio's performance and scan a library of facial expressions and deliver the final photorealistic digital Einstein.
"We crafted a unique and groundbreaking visual effects pipeline in order to create an avatar that was truly convincing. Our visual effects team, including facial shape experts, spent months researching and developing a robust toolset so we could convincingly portray the nuances of Einstein’s personality. We used cutting-edge 4D volumetric capture technology to capture the performance of an actor. This was then used to re-create subtle facial performances and intricate details in CGI," says the team.