People spend a lot of money on games this year.
The Q2 2020 Games Market Dynamics: U.S. report from The NPD Group revealed industry consumer spending on video gaming in USA during the second financial quarter (April - June) generated a record of $11.6 billion, which is an increase of 30% compared to last year. The team also noted that the number is a 7% increase compared to the first quarter of 2020.
The report states that sales of video game content generated $10.2 billion in the second quarter thanks to new physical content, digital console, and PC content, mobile and subscription spending. Impressive sales of Nintendo Switch, PlayStation 4, and Xbox One resulted in a hardware category sales increase of 57% to $848 million.
"Today, we have more video game players playing for more hours, while spending more in the process; and what gamers old and new are discovering is an industry that has a wide array of experiences available to them regardless of device and budget," wrote Mat Piscatella, games industry analyst at The NPD Group. "During the pandemic, many have turned to video games not only to keep them preoccupied, but also to stay in touch with family and friends. This has resulted in an acceleration of what were already established trends towards heightened video game player engagement. I don’t see any signs of this slowing down."
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