TinyBuild and Lazy Bear Games found an interesting way to celebrate Punch Club crossing 300,000 units sold . They decided to
Revenue Split PC and Mobile
Piracy PC vs Mobile
Quick-facts from the developers:
It appears that China doesn’t care about localization – they will pirate the game anyway.
Develoeprs also took some time to estimate the % of people on that day that actually bought Punch Club in comparison with the amount of people that pirated it.
You can see Germany having the highest bought-rate, with United States and France following. We can definitely say localization into French and German paid off. However in absolute numbers it’s nothing.
Quick recap from tinyBuild and Lazy Bear Games:
In the end there were some revelations. Now the developers believe that they should have enabled cross-platofrm saves on launch. This way people who pirate the PC version may have converted better into buyers on mobile or vice-versa. Developers also found out that localizing games to Western European languages pays off, and has a very low piracy rate.
Source: official blog