Mark Brown, the creator of a YouTube series about game design called Game Maker’s Toolkit, shared a cool new episode dedicated to making game trailers.
“Making a strong trailer for your game can be a huge challenge, so I’ve collected a bunch of tips and best practices from the industry’s top trailer makers.”
The first thing is to define the reason for your trailer. The purpose here is to show what makes your game unique. You should just make players want to try it. You could show a unique setting, cool mechanics and so on.
It is also important to consider how someone will talk about your game after seeing the trailer. The simpler the idea, the more attention you will get — simple as that.
The video features a number of other useful tricks, so make sure to check it out.