Ubisoft Will Not Reduce AAA Efforts

A new free-to-play focus does not mean they will stop investing in AAA games.

Ubisoft executives have recently revealed that don't the goal to release 3-4 AAA games anymore during its latest earnings call, but this doesn't mean they will stop creating huge-scale premium games.

"Our intention is to deliver a diverse line-up of games that players will love - across all platforms," the company said. "We are excited to be investing more in free-to-play experiences, however we want to clarify that this does not mean reducing our AAA offering."

"Our aim is to continue to deliver premium experiences to players such as Far Cry 6, Rainbow Six Quarantine, Riders Republic and Skull & Bones to name a few, while also expanding our free-to-play portfolio and strengthening our brands to reach even more players."

During the call, Ubisoft CFO Frédérick Duguet noted that the company is moving away from the AAA quota as "it is no longer a proper indication of our value creation dynamics." They now plan to invest more in high-end free-to-play games.

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