New VR Virtual Room standard to be accessible in virtual reality apps made with Unity.
Diehard franchise fans and new horror buffs alike are in store for a truly visceral and entertaining experience that’s sure to thrill. As big believers in the power of immersive storytelling, we are incredibly excited to bring Jigsaw into the world of VR.
Lionsgate’s SVP of Digital Marketing, David Edwards
“At Unity, we want to redefine how people consume advertising, and are thrilled to have a visionary studio like Lionsgate take this leap forward with us,” said Agatha Bochenek, Head of Mobile and VR/AR Advertising at Unity Technologies. “To grow this emerging form of advertising entertainment, we are taking the guesswork out of the biggest hurdles in a new medium — production and distribution. Our goal is to enable advertisers to build high-quality, engaging content quickly which will create memorable experiences, and can seamlessly reach users across all VR platforms.”
Agatha Bochenek, Head of Mobile and VR/AR Advertising at Unity Technologies
Bringing compelling advertising experiences to VR is a natural next step for Unity — the platform accounts for creating more than 2/3rds of VR content today. Within non-VR mobile apps, Unity serves as the largest independent ad platform in mobile games, reaching more than one billion users per month. This new wave of interactive advertising content will be brought to the world through the power of the Unity engine. As the VR medium continues to develop, advertising will offer a new way for Unity developers to monetize content.
The Jigsaw VR “Virtual Room” is a pilot program, intended to showcase Unity’s capabilities to bring fully engaging VR ads the world. To learn more, please visit this page.