Unity Q3 Data Breakdown

Overview of the mobile games landscape.

 

Analysts from Unity Technologies have presented their breakdown of Unity mobile games’ success in Q3. Check out some facts about the most popular devices, platforms and other details. 

Top regions: Canada, Puerto Rico, Germany, the Netherlands and United Kingdom accounted for the top five countries with the longest average session lengths (the US just missed the top 5, coming in at number 6)

Play frequency: Android and iOS players have nearly the same average number of sessions per day (2.4 vs. 2.38)

Daily playtime: the average Android player spent 26.6 minutes on average playing Unity games every day; for iOS it was 19.8 minutes

New iPhone activations: through the first three weeks post launch, Unity saw 7 devices activate at a rate of nearly 3x that of 7+; when comparing data for both 7 models to the same 2015 period for iPhone 6s models, the volume of total iPhone 7 activations was 20% lower than iPhone 6s device activations

Device size: Phones saw 5x more gameplay sessions than phablets/tablets

Author: Artem Sergeev

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