The leading geolocation AR game launched in July 2016 and only became more popular during the pandemic.
According to Sensor Tower's report, Niantic's earnings from Pokémon GO have been steadily growing over the years. In the first half of 2021, players brought around $642M into the game which is a 34% increase compared to 2020, and on average the game has been getting $1B a year from player spending since 2016.
The most generous players are from the United States as around $1.9B out of $5B Niantic made in 5 years came from the US-based Pokémon fans. Pokémon GO has a total of 632 million downloads globally with the majority of those being once again from the United States (115.5M).
Most of the downloads, as well as player spendings, come through Google Play Store (487M downloads and $2.7B spendings compared to AppStore's 144.8M downloads and $2.4B spendings).
With the latest app updates and Pokémon GO Fest 2021 coming up it looks like Niantic is planning to literally catch 'em all and continue to grow its fanbase by teasing the players with more and more awesome new features, special items, and events.