Using AI & Movie Trailers to Predict Audience
Events
Subscribe:  iCal  |  Google Calendar
7, Mar — 1, Jun
San Jose US   17, Mar — 22, Mar
San Francisco US   18, Mar — 23, Mar
San Francisco US   18, Mar — 23, Mar
York US   26, Mar — 29, Mar
Latest comments
by Guy L
3 hours ago

Pheeeew.

by crowbringer
9 hours ago

This priest surely committed to his celibate there...

Cheap art will be just that. The true value lies in commitment and hard work. This is just a tool and without a creative mind operating it the results will hold no magic. Did photography kill painting? I think both are doing and developing rather well.

Using AI & Movie Trailers to Predict Audience
26 July, 2018
News

NVIDIA has shared a nice article that shows the way 20th Century Fox uses deep learning to predict a film’s audience from trailers. The system is said to be trained on historical movie attendance records to “find non-trivial associations between the video trailer features, and future audiences choices after the movie releases in theatres or on streaming services”. The whole analysis focuses on extracting features like “color, illumination, faces, objects, and landscapes” to predict accurate attendance for existing movies, and the team plans to use for future movies.

“Video trailers are the single most critical element of the marketing campaigns for new films,” the Fox researchers stated in their paper. “They increase awareness among the general moviegoer population, communicate the plot of the movie, present the main characters, and reveal important hints about the story, the tone, and the cinematographic choices.”

Using NVIDIA Tesla P100 GPUs on the Google Cloud, with the cuDNN-accelerated TensorFlow deep learning framework, the researchers trained their convolutional neural network on hundreds of movie trailers released over the last years, as well as millions of attendance records.

For inference, the team uses the same GPUs used during training.

“By finding a suitable representation of these features, and by feeding them to a model that has access to historical movie attendance records, it is possible to find non-trivial associations between the video trailer features, and future audiences choices after the movie releases in theaters or on streaming services,” the researchers stated.

The neural network has the potential to assist movie producers and executives make real-world decisions at different stages of a marketing campaign, the researchers said.

NVIDIA 

You can learn more here or read the full paper here

Comments

1
Leave a Reply

avatar
1 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
leweisi Recent comment authors
leweisi
Guest
leweisi

This is a great technology for film makers like. Thanks.

Related articles