Witcher 3 Can Live in CyberPunk’s Shadow
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Witcher 3 Can Live in CyberPunk's Shadow
16 March, 2017
Polish website Gazeta has shared a nice interview with CD Projekt RED co-founder Michał Kicińsk. Businessman states that CyberPunk 2077 has all what it takes to become the studio’s most successful title. We have no release date or even gameplay details, but we’re sure Witcher 3 developers are capable of doing great things with cyberpunk setting. Let’s look at some of the things CD Projekt RED co-founder has said.

I think that none of us expected such an unbelievable success of the game and CD Projekt itself. We’re talking about a game, that has pretty much won every single award and accolade that you can in this industry. If we’re to expect something more, it would be even better sales of the game. My brother Adam (CD Projekt’s CEO) spoke about it at one of the investors conferences. The Witcher 3 was of course a gigantic commercial success, but in terms of sales there’s still a lot of room for growth. CD Projekt’s ambition is to catch up with the largest developers in the world in that area.

CD Projekt RED co-founder Michał Kicińsk

Why is he sure that CyberPunk can be more ambitious than the game about the adventures of Geralt? These thoughts can have something to do with the science fiction setting.

The Witcher was a fantastic material for a game, but it also constraint us. For starters, we’re working with a story set in a fantasy world. Secondary, we’re promoting a brand, that was mainly known in Central-Eastern Europe, and not in the west. I’m confident, that Cyberpunk 2077 can be a much bigger commercial success than The Witcher 3. The futuristic world of the Cyberpunk is much closer to what we know from our daily lives. It’s also much more popular, massive as you can tell by its presence in the films, books, comics and games. You have to remember, that fantasy is a much more niche topic.

I believe, that in case of Cyberpunk, CD Projekt can fight not only for prestigious awards and accolades, but also for a huge commercial success. It’s hard to achieve both of those in our industry, but it’s perfectly doable, as shown by Rockstar and, in the past, Blizzard.

CD Projekt RED co-founder Michał Kicińsk

One last thing that might interest you. So, when can we expect its release?  

Ha ha ha … I have the same information as any other person, so just patiently waiting. In contrast, the expression of Adam for either investor conferences clearly showed that the period from the announcement of the release date of the same release may be very short. Making short – say around six months – but intense promotional campaign is such a hard attainable ideal. They can afford only companies with very strong reputation and adequate financial resources. It’s kind of a communication “blitzkrieg”. You have to be well prepared. Then you can really win big.

CD Projekt RED co-founder Michał Kicińsk

Source: Gazeta

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