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Jonathan Blow, game designer behind a critically-acclaimed Braid has recently released a brand new title called Witness, which turned out to be a huge success, bringing $5 million revenue during the first 7 days. Mr. Blow decided not to undervalue his work and set a price at $40!
The Witness is basically a huge puzzle developed by Jonathan Blow and his team for PC and PS4. it was released on January 26 earlier this year. Gameplay of the Witness is about solving different maze puzzles, which player finds across the island. Release version has about 650 different puzzles to solve. It is safe to say that Blow’s choice of pricing strategy is quite experimental – instead of setting a price at $15 like most other indie titles, the Witness stands tall with price tag at $40. Developer explained this decision as fair price for tons of content. Moreover, he is also against different discounts and offers, because this would mean the undervaluation of the game. Jonathan Blow is also well-known for his strict position against piracy, though his studio isn’t tracking pirates’ activity at the moment. Blow’s decisions can definitely cause mixed reactions. Let us know what you think about the Witness’ pricing strategy in the comments below. Source: the-witness.net