Savvy Games Studios (SGS) mission is to create world-leading game studios in Saudi Arabia, creating high-quality games for international audiences. Also to help Saudi’s passionate gaming sector to develop homegrown IP and, more broadly, make KSA a global hub for gaming.
As part of the SGS team, you will work alongside the best global gaming talents who have relocated to Riyadh to be part of the ambitious group, and innovative, passionate, and hardworking Saudis.
SGS is seeking a Marketing Brand Manager to ensure our games an outstanding success internationally on strategic markets and casual as well as niche segments. As Brand Marketing leader, s/he will design marketing strategies, drive creative campaigns and initiatives to maximize awareness and sales, and help establish SGS games worldwide. This includes planning, strategies, roadmap management aligned with the production schedule, content delivery, and communication within SAVVY Group companies and all relevant stakeholders.
Key Responsibilities:
- Defining and leading marketing strategies, including Go To Market, Growth, Community, and Lifecycle for the whole range of SGS mobile games.
- Responsible for the growth KPIs and defining the marketing objectives and strategies to achieve these goals aligned with financial plans, product roadmap, and audience insights.
- Collaborate and lead development on creative strategies to maintain a consistent and cohesive brand vision across UA, App Stores, Lifecycle, and Social networks.
- Maintain licensor relationships across marketing to manage asset approvals and highlight partnership opportunities in collaboration with the B2B department.
- Work with UA, Data and Research, Monetization teams, and Finance to build financial models and business cases for new marketing initiatives.
- Key results will focus on paid and organic growth marketing strategies. Build innovative multi-channel campaigns that will expand the reach of our products/brands.
- Ability to connect marketing activities to measurable results and make strategic decisions that balance short-term RIO and long-term growth.
- Test, optimize, and analyze campaigns and projects based on predetermined success metrics. Allocate time and resources appropriately.
- Pitch, brief, drive and challenge external specialized agencies.
- Present, argue, defend marketing strategies, plan, and present SGS brands to internal and external audiences.
- Build and follow the marketing budgets.
- Communicate and report to the Head of the division.
Qualifications & Key Skills:
- At least six years of experience developing brand/product strategy, managing marketing campaigns, and working within a marketing organization.
- Effective experience leading media buying, asset development, messaging, and marketing strategy across UA, Brand, Lifecycle, and Social
- Strong project management skills.
- Experience in developing and executing go-to-market strategy from end to end.
- User Acquisition experience is a plus.
- Genuine interest in mobile games.
- Fluent in English; any additional language is an added value.
Relocation assistance is offered
