Responsibilities:
- Conduct usability testing to discover problems with UI and systems interactions, gauge user sentiment, review the presentation and interaction of game systems by employing various methods like prototype testing, 1:1 interviews, focus groups etc.
- Interact with and maintain good relationships with a variety of stakeholders to plan user research tests, understand and advise on the focus of tests.
- Help in supporting internal development studios to build and maintain a successful relationship with SOE Product Development.
- Align with game development teams to define actionable next steps from UX research.
- Provide creative and executional UX guidance to help improve product quality and innovation.
- Partner across organizational and Global teams with a variety of disciplines (analysts, designers, product owners, market researchers, producers, etc.) to generate feedback which deeply impact the trajectory of their product work.
- Effectively communicate UXR results to multiple levels of the organization in creative ways that drive impact.
- Create evolving UXR approaches to inform the development of new experiences.
- Travel to our other Development Studios and UK Publishing office as required.
- Maintenance of the Lab setup, tech checks and rehearsals.
- Documenting SEGA’s Best Practices and processes for UI/UX.
- Any other research related tasks according to business needs.
KNOWLEDGE, SKILLS & EXPERIENCE
- 3+ years of experience within a User Research role, ideally within the video game industry.
- Minimum BSc degree in HCI, Human Factors, Ergonomics, Psychology, UX Design, or any other relevant training or experience.
- Relevant training and/or certifications as a UX Researcher.
- Extensive knowledge and a broad range of skills in research design and qualitative and quantitative methods applied in a business environment. Some familiarity with HTML, SQL and R/Python is required.
- Great relationship building, collaboration, communication and problem-solving skills.
- Proven ability to work on multiple titles at any given time.
- Great stakeholder management and project management skills.
- High attention to detail.
- Experience working with Designers and Programmers to improve the usability of products and other features.
- Effective communication skills (verbal and written) across all levels and organizations.
- Highly collaborative, team-minded person who consistently drives toward better outcomes for the business and the game development teams.
- Ability to quickly and effectively share UX research results.
- Ability to perform all research-related tasks including research, planning, evaluating, and iteration.
- Ability to collaborate effectively with stakeholders and act as a strategic partner in product decisions.
Preferred Attributes
- Highly collaborative, team-minded person who consistently drives toward better outcomes for the business and the team.
- Fluency in Japanese is advantageous.
- A strong desire for creative problem-solving with a positive attitude.
- Knowledge of franchise development and long-term planning.
- Passionate about video games and possesses a knowledge of competitor products within the industry.