For those bashing EA..... Any old-schooler will tell ya, EA is not some great company. Yeah, they've released some great games, but the bottom line is they're the fabled 'corporate giant' out to make money and eliminate competitors. Been that way since the early 80's. Another victim of EA you might have heard of, the Wing Commander series (Privateer as well). If they can't rush out better games than you, they'll buy you out and kill your franchise.
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Oh man Cara Ellison? She always shows up in the best places!
All too often app publishers rush into development with a solid idea in hand and a team to build it but skip some crucial planning steps which are necessary to make sure you hit the mark when you get your product out to market.
A comprehensive strategic plan prior to beginning development can help you better understand your market, competition and your user which is invaluable in making sure that your app is on the right track to properly compete.
Rooting business decisions in the market takes risk out of your product launch and increases the chance of success right out of the gate. App Promo will work with you and your teams to understand your idea and help perform the necessary analysis to create an effective app strategy to better position your app in the marketplace.
- Our Strategic Services include:
- Ideation Workshops
- Market Analysis
- Competitor Analysis & Benchmarking
- User Personas
- Roadmap Creation
- Commercialization Strategy
- Product Strategy & Positioning
- Marketing Strategy
- Social Media Strategy
With thousands of app publishers looking for shelf space in the app stores, it has become increasingly difficult for your app to be discovered and downloaded. App publishers need an effective approach to cut through the noise and stand out from the crowd. Simply publishing an app in platform stores is no longer an option for your app to succeed.
We specialize in working with developers, brands, agencies and advertisers to plan and execute marketing strategies that maximize the visibility of your app. We have experience in app marketing across every carrier, device, platform and category. We develop integrated marketing programs that are designed to meet your objectives. Whether you are looking to make a splash for launch, benefit from a boost of activity or wish to grow your user base on an ongoing longer term basis – we have the skills, the experience, the creativity and the necessary resources to make it happen.
Our Marketing Services include:
- App Store Optimization (ASO)
- PR & Blogger Outreach
- Media Buying and Management
- Social Media Marketing
- Search Engine Optimization
- Contests & Promotions
- Direct Email Marketing
- Marketing Collateral & Branding
- Campaign Analytics & Insights
- Launch, Boost or Ongoing Custom Campaigns
In order to sustain an application as a business, you must have a strong monetization plan.
As mobile presents a myriad of revenue opportunities, it is important to analyze these choices and select a business model that will make you money and also work well with your target audience. We will identify opportunities to maximize revenue and help you set achievable goals and projections to make more money with your app.
Our Monetization Services include:
- Monetization Strategy
- Business Modeling
- Revenue Analysis & Projections
- Pricing Comparisons
- Mobile Advertising Optimization
App Store Optimization
Optimization of Your App Store Product Page is Key to Your App’s Success
It is the destination for all of your marketing efforts – ads, search, social media – and is the first thing users see when they come across your app within the app marketplace. We offer ASO services for New or Existing apps on iOS, Android and Windows platforms.
Benefits of App Store Optimization
- Improve search results and immediate app comprehension within app store lists with an optimized name
- Take advantage of app ranking opportunities with our category and sub-category recommendations
- Improve brand recall and rapid app comprehension and increase conversion with icon & screenshots suggestions
- Increase sales conversions and improve search discovery with a SEO focused Product Description
To ensure that you are leveraging the power of your app store page, choose from one of our App Store Optimization packages – rapid, ready-to-go services created to improve discovery, downloads and success of your app within any storefront