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For those bashing EA..... Any old-schooler will tell ya, EA is not some great company. Yeah, they've released some great games, but the bottom line is they're the fabled 'corporate giant' out to make money and eliminate competitors. Been that way since the early 80's. Another victim of EA you might have heard of, the Wing Commander series (Privateer as well). If they can't rush out better games than you, they'll buy you out and kill your franchise.

by Michael Jones
9 hours ago

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Omniata
Analytics
Tools
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As your company progresses in its use of data, your needs will become more robust. No longer will simple analytics tracking for a mobile app be enough. You begin needing to think about tracking custom events across platforms and pulling in data from separate systems. You need to use that data to power engagement with push notifications, A/B testing, email and more. Omniata was built from the ground up to not only explore and analyze data, but to use all of your data to take action and engage with your customers automatically.

The Unified Data, Analytics & User Engagement Platform

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Omniata multi-platform © Omniata, 2016

In the digital world you have separate tools for data modeling, app analytics, reporting, a/b testing and marketing automation leading to data silos. Omniata manages all of these needs in a fully integrated, unified platform.

  • Unify all of your data from applications, databases and external APIs in one place.
  • Model your data defining your event schema, reporting tables, user properties, user segments, and content types.
  • Build dashboards and reports to interactively visualize and transform your data with Omniata’s powerful business intelligence tools.
  • Manage all your user acquistion channels and attribution partners in one platform so you can more accurately optimize your spend based on customer LTV.
  • Automate your marketing to transform the user experience and better engage your users across any channel or device in real-time or while offline.
  • Optimize the entire user experience with a/b testing across all of your platforms in order to maximize user engagement and LTV.

Features

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Omniata features © Omniata, 2016

Streamline all of your reporting, analytics and engagement efforts.

unification

Omniata multiplatform support © Omniata, 2016

Unify Data Sources

Omniata breaks down data silos by unifying your data from three principle sources:

  • Applications (web, mobile, desktop)
  • Databases
  • APIs (attribution partners, ad networks, etc.)

Easy-to-integrate SDKs for iOS, Android, Unity and web. Rest APIs for server-to-server integration, direct connections to relational databases.

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Custumization in Omniata © Omniata, 2016

Customize the Data Model

Define your own event schema, reporting tables, user properties, user segments, and content types.

  • Freedom to modify data model
  • Modify any custom attribute
  • Program new attributes
  • Create new tables and views
  • Integrate with predictive models
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Omniata dashboard © Omniata, 2016

Build Custom Reports and Dashboards

Utilize Omniata as a powerful business intelligence and reporting tool to interactively visualize and transform your data.

  • Easy to use drag and drop UI chart builder to create all of your reports and dashboards
  • Supports easy to use design mode and a full SQL mode
  • Run analytics by cohorts and create funnels to watch users over time
  • Run queries at an astounding speed of up to 1B events in under 10 minutes
  • Elastic architecture to support your ever increasing data needs as you grow
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Omniata partren companies © Omniata, 2016

Manage User Acquisition

By integrating all of the data you need into one platform you can more accurately optimize your spend across all user acquisition channels.

  • Analyze the performance of all your acquisition sources, by any user attribute
  • Utilize attribution source for any analysis of your application
  • Optimize the performance of campaigns based on in-app user behavior and LTV
  • Understand the revenue generated by users based on campaign cohorts
  • Identify and compare the CPI and CPC of campaigns
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Creating campaigns in Omniata © Omniata, 2016

Automate Your Marketing

Automate your marketing to design and transform the user experience and better engage your users across any channel or device in real-time or while offline.

  • Send push and email messages automatically based on user behavior
  • Define user segments with complete flexibility based on your data
  • Schedule and automate campaigns for maximum effectiveness
  • Manage all of your content in one place
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Omniata synchronization © Omniata, 2016

Test and Optimize the User Experience

Test and optimize your entire user experience and not just content across all of your platforms in order to maximize user engagement and LTV.

  • Run powerful A/B and multivariate tests with just a few clicks
  • Analyze the impact on ALL of your metrics, not just the target event
  • Test experiences at the user level and not just at the device level

Serving the Best Players

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Omniata partners © Omniata, 2016

Questions
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