Integrations for every team.
Access the data and tools you need without being blocked by technical implementations or complexities.
One API. Cleaner code.
Track customer interactions once, on any platform.
- What is Segment?
Segment is the place to collect customer data and send it to tools for analytics, marketing automation, and raw data access with SQL.
Use a single API to collect data from mobile apps, websites, and servers. Segment formats the data so you can send it to any tool on our platform.
- What is customer data?
Analytics, marketing automation, email, user testing, error reporting, and support tools all require the same data: who are your users and what are they doing.
- Where can you use the data?
Leverage hundreds of apps on our platform with the flip of a switch.