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A German company Sehsucht took part in creating a video for Audi’s RS 7 concept self-driving car. The designers came up with a rather interesting protagonist – a T-Rex.
Back in the good old days he terrified people but everything changed when he became a star of a viral video. He was a laughing stock and couldn’t enjoy life anymore. His friends tried to get him out of depression with exercise and sport, but that didn’t help. The T-Rex was too unfit to enjoy many activities. Luckily one day he bought himself a self-driving car from Audi and that really cheered him up.
It took the combined efforts of Razorfish and Stink Berlin agencies, Sehsucht, Audi and director Stephan Wever to bring the extinct dinosaur back to life. They have spent several weeks to complete the work. First the role of T-Rex was played by a human. It was done to achieve the right movements and get the 3D creature in the right place. According to head of VFX at Sehsucht, Florian Zachau, the biggest challenge was to make the T-Rex look depressed.
© Audi Deutschland, 2016 YouTube Link