Casual Connect Europe 2014: 6 Tips For Maximizing Player LTV (Steve Collins, Swrve)
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Casual Connect Europe 2014: 6 Tips For Maximizing Player LTV (Steve Collins, Swrve)
20 January, 2015
Events

Casual Connect Europe 2014: 6 Tips For Maximizing Player LTV (Steve Collins, Swrve)



Co-founder of Swrve Steve Collins describes new techniques of maximizing the lifetime value of freemium games. Those being targeted in-game marketing campaigns, personalization, continuous A/B testing and ongoing UX optimization.

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