Casual Connect Europe 2014: Authentic Virality You Share if You Care (Jussi Laakkonen, Applifier)
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Casual Connect Europe 2014: Authentic Virality You Share if You Care (Jussi Laakkonen, Applifier)
21 January, 2015
Events

Casual Connect Europe 2014: Authentic Virality You Share if You Care (Jussi Laakkonen, Applifier)



Founder of Applifier, Jussi Laakkonen, discusses the ways of making a mobile game popular. He points out that most of the time success comes from words of mouth rather than advertisement. Jussi Laakkonen talks about what drives word of mouth in top mobile games.

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