Casual Connect Europe 2014: Understanding a New Kind of Player (Dmitri Williams, Ninja Metrics)
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by Tomasz Wikliński
6 hours ago

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Casual Connect Europe 2014: Understanding a New Kind of Player (Dmitri Williams, Ninja Metrics)
18 January, 2015
Events

Casual Connect Europe 2014: Understanding a New Kind of Player (Dmitri Williams, Ninja Metrics)



Dmitri Williams of Ninja Metrics discusses the phenomenon of social whales. They are the gamers who influence other players and account for approximately 25% of spending in free-to-play titles.

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