Casual Connect Europe 2014: Getting Players Dreaming about Virtual Goods (Yaniv Nizan, Soomla)
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Casual Connect Europe 2014: Getting Players Dreaming about Virtual Goods (Yaniv Nizan, Soomla)
14 January, 2015
Events

Casual Connect Europe 2014: Getting Players Dreaming about Virtual Goods (Yaniv Nizan, Soomla)



Yaniv Nizan from Soomla talks about what makes a free-to-play game successful in terms of revenue. He points out time being the key factor that shows the investment of users in the game and talks about ways of encouraging gamers to spend money on in-game content.

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