The plugin is called Hair Grabber and you can find it here:https://gumroad.com/l/GqVoR. It basically has parameters for manipulating cards in a spline manner
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Amazing work! What plugin for Maya are you referring to for the haircards?
Parachute: Tesla Fireflies
This stunning video created by the Parachute company shows a swarm of fireflies flying around a decaying gas station. Suddenly they start to make the lamps and fuel dispensers work for a brief time and then form a huge swarm. Suddenly a Tesla car appears out of thin air.
© Sam O’Hare, 2015 Vimeo Link