Apple Approved Epic Games Store in EU After Rejecting It Twice

This past weekend has seen a new drama with dual protagonists: tech giant, Apple, and gaming powerhouse, Epic Games. The good news is that Apple has finally approved the Epic Games Store in Europe, but this approval comes after many setbacks, and still, it would be too early to think it's finally settled down. 

Last Friday, Epic Games took to social media to express their concerns, because Apple had rejected their Epic Games Store notarization submission twice, which they said is a "roadblock" for them to launch their own game store in Europe. According to Epic Games, Apple's reasons for the rejections were trivial – for example, Apple claimed that the "design and position of Epic’s 'Install' button is too similar to Apple's 'Get' button" and that the "In-app purchases" label was too similar to the App Store's "In-App Purchases" label. Epic Games has disputed these claims as unreasonable, bringing their concerns to the attention of the European Commission.

Perhaps this pressure was effective, as Epic Games updated their social media a day later, announcing that Apple had finally accepted the previously rejected submission of the Epic Games Store. However, this is not the end of the conflict. Epic Games revealed in their latest post that Apple has requested they revise the UI in the future, a demand they are "disputing."

The conflict between the two companies has been going on for quite a while and it is part of a broader dispute concerning Apple's alleged antitrust violations, including taking a 30% revenue cut from developers. In March, Apple announced changes allowing app downloads outside the App Store through authorized EU websites. However, the introduction of a "core technology fee" has raised controversy again. Last month, it was reported that the EU Commission suspects Apple of not complying with its DMA legislation. If found guilty, Apple could face daily fines equivalent to 5% of its average daily turnover, marking the first DMA violation penalty. 

You can read the report on this issue from IGN here and don't forget to join our 80 Level Talent platform and our Telegram channel, follow us on Instagram, Twitter, LinkedIn, TikTok, and Reddit, where we share breakdowns, the latest news, awesome artworks, and more.