LogInIt appears that World of Warcraft broke another record with its latest expansion.
World of Warcraft: Shadowlands sold more than 3.7 million copies in its first full day on sale, Blizzard revealed. Previously, the record belonged to Diablo 3 with 3.5 million copies sold on day one in 2012. The team states that the record is based on internal sales figures and reports from key distributors.
Blizzard also noted that the eighth full expansion to World of Warcraft generated strong engagement figures. "The game reached and has sustained its highest number of players on monthly or longer-term subscriptions compared to the same period ahead of and following any WoW expansion in the past decade, in both the West and the East," Blizzard said.
World of Warcraft had a peak of 12 million subscribers in 2010. Then they stopped reporting such numbers in 2015 after they had 5.5 million active subscribers.
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