LogInBackdrop allows users to edit the backgrounds of their Instagram Stories.
Image credit: Ahmad Al-Dahle
Instagram has recently added a new feature for its users in the US. This feature is a background editing tool that uses generative AI. With this tool, users can easily change the background of their images with just a few taps.
Instagram offers pre-made options and personalized prompts for Stories, allowing users to choose from a variety of backgrounds. These include fun scenarios like "On a red carpet," "Being chased by dinosaurs," and "Surrounded by puppies." When a user posts a Story with a new background, their followers will see a "Try it" sticker alongside the prompt.
"Our AI media editing tool Backdrop is available on Instagram in the US! With Backdrop, you can reimagine your image's background with just a few taps and a prompt like 'Chased by dinosaurs' or 'Surrounded by puppies' to create an entirely new image for your Story. Tap the button for Backdrop at the top of a new Story to get started. And once you've posted, a 'Try it' sticker will appear when you share the image created, making it even easier for your friends to use Backdrop for the first time," shared Ahmad Al-Dahle, GenAI's VP at Meta.
That's funny to note that this tool came after Snapchat introduced a similar thing for its paying users. Recently, Meta, the parent company of Instagram, has been actively integrating AI into its various apps. AI-powered characters are now available on WhatsApp, Messenger, and Instagram for users in the United States.
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