The company intends to donate $25 million over five years to charities that work to improve the lives of underprivileged children.
The Pokémon Company International, the company responsible for the Pokémon brand outside of Asia, announced it intends to donate a minimum of $25 million over five years to charities that work to improve the lives of underprivileged children and support social equity.
The company said that the $25 million will be realized primarily as monetary donations and will be given to a predetermined group of organizations. The funds will be delivered to non-profits on a local, national, and international scale and shared throughout North and South America, Europe, and Oceania.
The organizations that will be supported by Pokémon’s initiative at launch include UNICEF USA, Black Girls CODE, Northwest Children's Foundation, Stop AAPI Hate, and more. The full list of the supported non-profits can be found here.
The Pokémon Company International said that in addition to monetary donations, it will also send a number of Pokémon toys, trading cards, and video games to groups who are able to distribute toys and games to families and children in need.
"The Pokémon Company International is grateful for the opportunity to give back to the communities in which it operates and where Pokémon has been so warmly received since it was first introduced,” president of The Pokémon Company International Kenji Okubo said. "We are dedicated to leveraging that unique ability and the support we’ve received from our broad community of Trainers to be a positive force in the lives of children and create a more equitable, inclusive world in which all can flourish."
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